An in-depth look at India's emerging premium K-12 online education market, exploring parent expectations, curriculum preferences, willingness to pay, learning experiences and adoption drivers. The study highlights market opportunities and the key factors that can shape the future of premium online schooling in India
Education
In the education sector, we have researched student aspirations, parental expectations, institutional preferences, course selection, affordability and learning experiences. Our work explores how students and families evaluate educational opportunities, what influences their decisions and how institutions and learning brands respond to changing expectations.